Part love story, part mystery, part stinging satire, Scott Westerfeld’s spellbinding novel will make you question everything you’ve ever believed about how to be cool.

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big-pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people at the peak of the cool pyramid. Seventeen-year-old Hunter Braque is a Trend setter, on the second level of the pyramid. His job: find the newest, coolest thing for the retail market. His MO: observe, don’t get involved. But from the moment he meets Innovator Jen James, he can’t help getting involved in a big way.